Under $50,000 the buyer commands the broadest swathe of the modern luxury watch market. The Rolex Daytona ref. 116500LN in steel typically trades $30,000–$40,000; the Sea-Dweller Deepsea 126660 sits in the high-teens to low-twenties; the Day-Date 40 in solid yellow gold ref. 228238 falls between $35K and $45K. The Audemars Piguet Royal Oak 15400ST and 15500ST in steel, when they appear, sit in the high-twenties to mid-thirties. Patek Philippe Calatrava in rose gold ref. 5227R sits around $40,000. Cartier Santos and Tank Louis Cartier references in solid gold are well within reach. The Patek Philippe Aquanaut 5167A trades in the high-thirties to mid-forties on a strong day. This price band rewards patience and selectivity — supply for the most desirable references comes and goes, and the spread between a fair price and a premium price can be ten percent or more depending on completeness of set, condition and timing. Every piece we list is photographed in detail and inspected by our in-house team.
In Stock
Audemars Piguet
$50,000 – $60,000
Ref. 15500ST
Audemars Piguet
$40,000 – $50,000
Ref. 15500ST
Audemars Piguet
$32,000 – $45,000
Ref. 15400ST
Rolex
$30,000 – $33,000
Ref. 127334
Audemars Piguet
$32,000 – $45,000
Ref. 15400ST

Rolex
$10,000 – $15,000
Ref. 278274
Cartier
$8,000
Ref. WSSA0029
Cartier
$4,500
Ref. WSPN0012
Audemars Piguet
$40,000 – $50,000
Ref. 15500ST
Audemars Piguet
$40,000 – $50,000
Ref. 15450ST
Rolex
$50,000 – $60,000
Ref. 126519LN
Rolex
$15,000 – $20,000
Ref. 126710BLNR
Rolex
$25,000 – $30,000
Ref. 326934

Cartier
$28,800
Ref. WJBA0015
Rolex
$26,000
Ref. 336934
Rolex
$16,000 – $22,000
Ref. 126333
Rolex
$15,000 – $20,000
Ref. 126610LV
Rolex
$10,000 – $15,000
Ref. 126300
Rolex
$25,000 – $30,000
Ref. 116610LV
Rolex
$10,000 – $15,000
Ref. 126234
Rolex
$30,000 – $40,000
Ref. 126500LN
Rolex
$15,000 – $20,000
Ref. 126334
Rolex
$15,000 – $20,000
Ref. 126610LN
Rolex
$15,000 – $20,000
Ref. 126334
FAQ
Private Concierge
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